The challenge. A growing retail brand ran ad-hoc promotions with no clear view of what worked, and no way to manage affiliates or commissions.
What we did
- Deployed CDAMS to create, schedule and manage coupons and deals
- Set up an affiliate programme with referral tracking and automated commission payouts
- Added analytics for redemptions, conversions and campaign ROI
The results
- Clear visibility into which offers and affiliates drive sales
- Higher redemption through better audience targeting
- Less manual effort managing partners and payouts